Our Story

Founded in 2020, Built on Years of Jewelry Buying Experience

Ayan Jewelry was founded in 2020 on a simple idea: selling your jewelry shouldn’t feel like a gamble. Too many sellers walk into pawn shops or mail-in services with no idea what their pieces are worth — and walk out underpaid.

The company is young, but the experience behind it is not. Our buyers spent years in the trade — evaluating diamonds, grading and testing precious metals, and handling estate and antique jewelry — before Ayan Jewelry opened its doors. That background is what lets us identify an old European cut at a glance, spot a period piece, and price a Rolex by reference and condition rather than by guesswork.

We built a different kind of buying experience. Every evaluation at Ayan Jewelry happens in front of you. We test and weigh your gold while you watch, grade your diamonds to GIA standards, and explain exactly how the live market shapes your offer. If you say no, you walk away with your jewelry and our respect — no fees, no pressure, no games.

That approach earned us a loyal following in Atlanta, from Buckhead to Sandy Springs and Marietta. Now we’re bringing the same standard to New York City’s Diamond District — because honest buying should be the rule, not the exception.

What We Stand For

Transparency. You see every test, every weight, every number.
Fairness. Offers based on real market data, not on what we think you’ll accept.
Respect. Your time, your jewelry, your decision — always.

Who You’ll Meet

Meet Our Jewelry Experts

The people who evaluate your jewelry — and what they’re qualified to evaluate.

Caleb Ayan, Founder

Caleb Ayan

Founder

6+ years in the trade

  • GIA Graduate Gemologist

Caleb has a vast background in the color gemstone trade with experience buying rubies, emeralds, and sapphires in Thailand and Sri-Lanka and selling them in the United States. Caleb started Ayan Jewelry in 2020 to provide customers with an easy and efficient process to sell their jewelry and gems.

Specialties: Antique jewelry, Diamonds, Precious metals, Estate acquisitions

Danielle Ayan, Partner /Atlanta Office Manager

Danielle Ayan

Partner /Atlanta Office Manager

  • GIA Graduate Gemologist

Danielle started in the trade as a TV personality selling fine jewelry and gems as well as rare antiques. Danielle has vast experience in the evaluating and purchasing fine jewelry as well as loose diamonds and color gemstones. Danielle joined Ayan Jewelry in 2025 and is a leading expert jewelry buyer.

Specialties:

Why Ayan Jewelry

A Better Way to Sell

Transparent Evaluations

Every item is tested and weighed in front of you, with a clear explanation of exactly how we arrived at your offer.

Same-Day Payment

Accept your offer and get paid on the spot — cash, check, or wire. No waiting, no consignment delays.

No Pressure, Ever

Our offers are free and carry zero obligation. Take your time, compare quotes, and decide when you’re ready.

Experience You Can Trust

Founded in 2020 and backed by many years of jewelry buying and appraisal experience, serving clients across metro Atlanta and New York City.

Ready to See What Your Jewelry Is Worth?

Free evaluations. Fair offers. Same-day payment. Visit us in Atlanta or New York City, or start with a photo quote today.

Call Ayan Jewelry